From the passion for knitwear of the Piovaccari family, the first knitwear factory “Della Rovere” was established in 1963, in an area between the Comacchio valleys and the city of Ferrara (Italy). A great dream and the entrepreneurship of the two young spouses turned this small factory into a large brand, which rapidly achieved a leading position in the made-in-Italy fashion market. In 1977, the brand made its first great step.
The knitwear factory combined its craftsmanship and expertise with the prestige of Les Copains Group in an industrial partnership which lasted for 24 years. Sportswear then entered the made-in-Italy fashion industry. The year 1980 marked the beginning of a special collaboration with designer Gianni Versace, who, since his very first collection, took the knitwear brand with him on the runways of Haute Couture. Later on, the knitwear factory based in Longastrino produced its own first line of clothing articles in over 20 years. Since 1998, with the brand Avon Celli, the company “Della Rovere” has consolidated its position within the market of the greatest knitwear specialists. The processing techniques were then perfected and the yarns were selected among the world top-quality, exclusive materials and produce. The tailor’s, sartorial quality of its final products and the innovation became the milestone of the corporate culture and philosophy. In 2007, a fresh entrepreneurial stimulus, represented by the arrival of Eng. Gian Luigi Zaina at the company’s top management, the brand Della Rovere started its pathway towards the so-called Industry 4.0 transformation. The company then began to collaborate with the global greatest brands and retailers.
From the passion for knitwear of the Piovaccari family, the first knitwear factory “Della Rovere” was established in 1963, in an area between the Comacchio valleys and the city of Ferrara (Italy). A great dream and the entrepreneurship of the two young spouses turned this small factory into a large brand, which rapidly achieved a leading position in the made-in-Italy fashion market. In 1977, the brand made its first great step.
The knitwear factory combined its craftsmanship and expertise with the prestige of Les Copains Group in an industrial partnership which lasted for 24 years. Sportswear then entered the made-in-Italy fashion industry. The year 1980 marked the beginning of a special collaboration with designer Gianni Versace, who, since his very first collection, took the knitwear brand with him on the runways of Haute Couture. Later on, the knitwear factory based in Longastrino produced its own first line of clothing articles in over 20 years. Since 1998, with the brand Avon Celli, the company “Della Rovere” has consolidated its position within the market of the greatest knitwear specialists. The processing techniques were then perfected and the yarns were selected among the world top-quality, exclusive materials and produce. The tailor’s, sartorial quality of its final products and the innovation became the milestone of the corporate culture and philosophy. In 2007, a fresh entrepreneurial stimulus, represented by the arrival of Eng. Gian Luigi Zaina at the company’s top management, the brand Della Rovere started its pathway towards the so-called Industry 4.0 transformation. The company then began to collaborate with the global greatest brands and retailers.